At our Headquarters in Biel/Bienne, we welcome you to come visit us for great coffee, the best trails and a completely unique experience in choosing your bike.

We know how important it is to have the right bike, and that we all have different needs on what we want that bike to be. This is why we invite you to our HQ where we can help you with every step of personalising one of the most customizable bikes available.

Finding your perfect bike

Over a drink at our bar, we can take some time to get to know a little about you, and what kind of bike you need. Learning more about your riding and trail preferences, we can start to get a clear picture as to what will be the best Bold for you.

Your frame is the key element of the process. With our models that range from 130mm to 165mm rear travel, we can pick one that best suits your riding. Once we have decided which model you need, you can then take one out to test on the trails.

Setup and Testing

Our fleet of test bikes has every model and size available for you to try. At our Setup Station, we will adjust the suspension and cockpit settings specific to you. This will help us to ensure you get the best experience when testing a Bold.

Bold HQ is situated on the foothills of the Jura mountain range, where our countless amazing “Hometrails” are ready for you to discover. From short non technical loops, to uplift assisted technical downhill runs you are guaranteed to find a trail you’ll love.

Taking the time to try out a bike can help us get your size, setup and geometry dialled in. Testing on a variety of trails will also demonstrate how well a Bold will perform in any and every condition.


Configuring Your Bike

Now that we are sure which model to go for – its time to custom configure your bike. Starting with the frame, you have the availablity to choose from the wall the exact frame that you want.

The Unplugged model features our VARIOTEC adjustable frame geometry options that we can advise with. Depending on your choice of wheel size and personal preference, we can make the geometry right for you.


Wheel size, Fork length and componentry are the final stages in configuring your bike. Our selection of wheels range from 27.5 to 29 plus,and forks from 130 – 180mm, giving you the ability to put together most possible combinations. For your drivetrain and brake setup, we have options from SRAM and Shimano.


Every one of our custom bikes are meticulously assembled here at headquarters by our experienced mechanics. This ensures that the build quality and performance level is second to none on each and every Bold bike. Production time is three weeks, with an express build option of just three days!

New bike day! Your fully custom built bike is then ready. You can either come and collect it from headquarters, or we will arrange to have it delivered to your address.

If you would like to arrange your own appointment with us at HQ, please get in touch with us at

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