Bold moves to Biel

We are moving from Lengnau to Biel-Bienne. We are going to officially open our new headquarters with an opening event on the 20th to 22nd of July 2018. The new “District Store” houses all areas of Bold: development, manufacturing, marketing and sales. The test bike fleet, the workshop, the showroom and a cracking test loop are all easily accessible via the slip road Biel Ost.

From a Backstreet Garage into the City

The new showroom offers everything a mountain biker could dream of. Our showroom is a real version of our online bike configurator. The components can be looked at and chosen for your bike build. “The customer should have his bike set up exactly how he wishes and for his riding style”, so Pascal Schmutz, sales director at Bold Cycles.

The assembly of the bike will take place in the open workshop in Biel. After ordering the bike will be built up in roughly 2 to 3 weeks. Then it can either be collected by the customer personally or be shipped straight to the customers door. “Most customers choose to collect their bikes personally even if this means a long journey for them. Personal collection includes detailed instructions and help setting up the bike for a perfect setup. Our customers are always grateful for this direct contact with the manufacturer”, says Pascal Schmutz. We choose a very open concept where production, showroom and lounge all overlap.

We will celebrate

The event begins on Friday at 16:00 and at 18:00 you have the possibility to go on a ride with the Bold crew to the Bözingenberg.


Saturday short tours through the company’s premises with some background information and test rides on our local loop are on the program. At 11:00 and at 14:00 there are guided rides with the Bold crew. The first ride is easy and the second one is better suited to more experienced riders.


Sunday our doors are open again from 10:00 till 16:00. Again, there will be a guided ride at 12:00. For all rides it is advisable to quickly send Bold an e-mail ( or to call Bold (+41 32 652 29 28) because the number of participants is limited.


Food and Drink will be provided! Also, the guitarist Christoph Grossniklaus from Bienne will be playing. Of course, children are welcome too.

The opening event is supported by guest and partner companies. Dt Swiss and MilKit will both have an info stall at our opening.


The Bold crew is looking forward to your visit!

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